Identity Flooring, PVC design flooring by Hamat

Identity Flooring is a PVC flooring brand developed by the Dutch company Hamat, based in Genemuiden. The brand focuses on contemporary design flooring that combines a realistic appearance with durability and ease of use.

The Identity collection consists of planks and tiles in a wide variety of colours, patterns and sizes, including wood, stone and concrete looks. Thanks to modern embossing techniques, the surfaces realistically replicate the texture and appearance of natural materials such as oak.

The floors are suitable for both residential applications and light commercial environments. Identity floors are known for their practical properties: they are wear-resistant, water-resistant and easy to maintain. They are also suitable for underfloor heating and contribute to pleasant acoustic comfort within the room.

The range includes various laying patterns and formats, such as straight planks, herringbone patterns and tile designs, allowing architects, interior designers and consumers to create a wide variety of interior styles, from warm, natural living spaces to modern, minimalist interiors.

With Identity Flooring, Hamat translates current interior trends into accessible and sustainable flooring solutions that focus on aesthetics, comfort and long-lasting performance.